Amit Aggarwal unveiled ANTEVORTA at the 17th Hyundai India Couture Week on July 28, 2024, at Taj Palace, New Delhi. Inspired by the Roman Goddess of the Future who is always present at the time of birth, ANTEVORTA symbolizes the timeless connection between time and the universe. The collection intricately weaves together philosophical, mythological, religious, scientific, and cosmological influences into a temporal narrative.

 

ANTEVORTA is an exploration of 'Time' through five distinct identities experiencing time in each fleeting moment, experiencing time as a one-way sequence, experiencing time as an eternal cycle, experiencing time as a conjurer, and as the center of equilibrium. The collection introduces new textiles and techniques, blending them with the brand’s signature style and philosophy to create a truly distinctive narrative.

 

“Our couture line transcends conventional fashion boundaries, delving into the fundamental essence of humanity. By envisioning time as five distinct yet interconnected entities, we extend our narrative beyond the realm of fashion. ANTEVORTA represents a pivotal moment in our ongoing journey of creative exploration and innovation. We extend our heartfelt gratitude to our partners—Lenskart, Nine West, Lotus Makeup, and Isvari—for their invaluable contributions, which were instrumental in the success of this show.”, says Amit Aggarwal.

 

ANTEVORTA is an intriguing exploration of the concept of time through five distinct identities, each offering a unique perspective. These identities experience time in diverse ways: from fleeting moments to eternal cycles, from the role of a conjurer to that of a center of equilibrium. This collection introduces innovative textiles and techniques seamlessly integrated with the brand’s distinctive style and philosophy, crafting a narrative that is truly distinctive and thought-provoking. By delving into these varied temporal experiences, ANTEVORTA not only aims to showcase technical innovation but also to evoke deep emotional and philosophical reflection on the nature of time itself.

 

The new couture line is a continuation of our ethos of conscious creativity, aiming to redefine couture through the lenses of evolution, eternity, emotion, elements, and equilibrium. By intertwining fashion with profound philosophical inquiry, this collection will witness how Amit Aggarwal's vision transforms these concepts into a captivating visual narrative. 

 

We partnered with like-minded brands to elevate the ANTEVORTA showcase experience to new heights. Lotus Makeup, our show sponsor, infused the event with glamour, while Isvari Jalandhar's luxurious baubles added a touch of opulence. Nine West by Bata, our official footwear partner, elevated the style quotient, and Lenskart, our eyewear partner, contributed their distinctive flair. 

 

Ramneek Khurana, Co-Founder, Lenskart says "At Lenskart, we view eyewear as a timeless expression of individuality. Partnering with Amit Aggarwal for India Couture Week, whose collection delves into the profound connection between time and the universe, aligns seamlessly with our vision. Together, we aim to demonstrate how eyewear enhances personal style and celebrates the intricate relationship between individual expression and universal themes."

 

“We are just getting started with a sparkling festive season and couldn't be more thrilled about our collaboration with India's premier couturier, Amit Aggarwal, as the footwear partner for the showcase at India Couture Week 2024. The runway-ready heels by NineWest paired with Amit's iconic, timeless silhouettes create the perfect blend for a stylish spectacle. What’s even better is that these heels are available at select Bata stores across the country & on Bata.com, making literally off-the-runway footwear accessible to all!” - Deepika Deepti, Head of Marketing, Bata India Limited.

 

“I am thrilled to collaborate with Amit Aggarwal for India Couture Week. Showcasing our key pieces alongside his designs has been an absolute delight. As the trend shifts from conventional white diamonds to vibrant colored gemstones, our collection perfectly complements Amit's iconic and timeless silhouettes beautifully, creating a stunning fusion for a truly stylish spectacle.” Manik Jain, Creative Partner, ISVARI.

As the curtains fell on the spectacular showcase, the celebration continued into the night with an exclusive afterparty. Hosted by The Leela Palace, New Delhi, and enhanced by our celebratory partner Grey Goose, the evening featured an exquisite selection of cocktails that perfectly blended tradition with innovation. 

 

We extend our gratitude to all partners for their contributions, which made the event a resounding success.

Drawing an eclectic mix of attendees from diverse creative and diplomatic backgrounds, the audience complemented the esoteric spirit of the show. Adorning themselves with exquisite pieces, they infused their signature aesthetic with the brand's creations, adding a bespoke touch to the event.

About Amit Aggarwal

 

The three pillars of emotion, evolution, and eternity are fundamental to the brand's identity. The artisanal family represents their emotional core, fostering a deep, personal connection with each wearer. Evolving means honoring the traditions while modernizing them for future generations. Eternity reflects their inspiration from the natural world, which strengthens our commitment to the art of creation. Together, these principles shape our vision and craft.