Sustainable Designer Purvi Doshi Launches A Menswear Line

Purvi Doshi, an Indian contemporary designer launches an effusive men's line titled 'Earthy Spun' that features handwoven garments in earthy hues with a dash of mirror to reflect their non-conforming personalities.

Purvi's collections showcase cruelty-free fashion & designs that beautifully recreate Indian arts such as Khat, Aari, Mirror-work embroideries that are contemporary and yet classic.

The garments of this line are simple yet classy, embodied with a touch of mirror work and relaxing silhouettes. This new range of sustainable clothing for men offers a trendy Indian wardrobe. The relaxed fit kurtas with simple straight silhouettes speak volumes about class and elegance!

Purvi expresses, “After seeing a positive response by our current customer base, it was the next logical step to launch a menswear line! We have made sure that the capsule contributes to the sustainable ideals of the label without compromising on quality, comfort, and design! We are looking forward to the response from the people in the industry, as it is the first time, the label has launched a menswear line.”

The designer strongly believes that a dedicated approach is essential when it comes to dealing with sustainability and works to ensure that sustainability is integrated into all aspects of everything she does. Hence the label has been working on a complete zero waste strategy. Smallest of the fabric waste produced is used in some way or the other. The pieces are re-used or recycled to make buttons, small  embellishments or visiting cards, price tags, and packaging covers, etc.

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