Mumbai, March 2019:
Ancestry, the urban lifestyle and fashion brand by Future Style Lab which offers women, home & gifting products, presented their latest collection, ‘Sacred Forest’ on Day 2 of Bombay Times Fashion Week! Actress Dia Mirza looked ethereal as she glided down the ramp in a beautiful ensemble from the collection that merges temple art with city chic.
Ancestry invited people to enter the Sacred Forest right in the heart of the urban jungle. Through their new ethereal collection, the ancient temple art of Pichwaai got a contemporary makeover. Traditional nature motifs from Nathdwara were embellished on distinctly modern designs, from asymmetrical dresses to circle skirts.
Carving a niche identity for itself, Ancestry has created a taste suited for contemporary Indian yet rooted in Indian tradition. Dia Mirza, was a perfect muse for their new collection, with her perfect 10 demeanors. The collection will surely give a soulful start to your Summer wardrobe with a beautiful mix of heritage & craft-inspired ensembles!
This summer, Ancestry dives deep into the summer joy with new-age tunics, short dresses, maxis, kurtas and more;indulged into pastel and breezy colors! Ancestry’s tagline #StoriesRetold, perfectly sums up the brand’s ethos! Each outfit of the brand’s chic collection tells a story of a unique craft or tradition, in a way that is suited to the new-age lifestyle.
It was a star-studded affair as celebs from B-Town & top A-list celebs from the Television Industry attended the show. Indian fashion bloggers, social media influencers & fashion enthusiasts were also seen spilling fashion glam on the event day!
About Ancestry:
Ancestry is inspired by the evolving face of the new age Indian who is self-assured, professionally competent and curious to discover new paths. The brand’s offering, encompassing women’s apparel & accessories, home furnishings, and other lifestyle products, is constantly evolving and is in line with international trends, and yet interestingly rooted in Indian heritage and crafts.
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