VitrA proudly introduces the world’s first 100% recycled ceramic washbasin, marking a
groundbreaking achievement in sustainable design and environmental responsibility. This innovative
product is a testament to VitrA’s commitment to minimizing resource use, reducing waste, and
maximising contribution to a circular economy.
The introduction of this washbasin represents a significant milestone in the industry, being the first
to be produced entirely from recycled materials. The new basin is made from a combination of
broken ceramic and waste sludge that would otherwise be discarded. This recycled material is
carefully processed: broken ceramics are ground into milled scrap, and waste materials such as pulp
from wastewater treatment facilities are transformed into fresh sludge. This mixture is then poured
into moulds, dried, fired, and finally re-glazed to create the finished product.
The Life Cycle Assessment (LCA) study conducted by VitrA reveals that this innovative production
process reduces the environmental impact associated with global warming and fossil fuel
consumption by 30% per product. By reusing materials that would otherwise contribute to landfill
waste, VitrA saves approximately 5kg of raw materials per basin and achieves a 38% improvement in
electricity consumption.
The VitrA washbasins are available in a sophisticated matt taupe finish and come in five distinct
shapes: oval, square, round, TV, and pebble. Each basin features a slightly textured finish, which
enhances both the visual appeal and tactile impact of the recycled material. The design not only
showcases the unique characteristics of recycled ceramics but also integrates seamlessly into
modern and contemporary interiors.
In alignment with our sustainability goals, the packaging for these washbasins is also eco-friendly.
The product packaging is made from 100% recycled materials and is FSC-certified, ensuring that
every aspect of the product, from creation to delivery, adheres to our environmental values.
VitrA’s 100% recycled ceramic washbasin is more than just a product; it is a testament to the brand’s
dedication to redefining sustainable design. By turning waste into a valuable resource, VitrA is not
only reducing its environmental footprint but also setting a new standard in the industry. This
innovative approach is a step forward in the global effort towards sustainability and circular
economy practices. It has also been honored with the prestigious Green Good Design Award for its
outstanding commitment to sustainability.
Website: http://www.vitra-india.com/ 
Toll Free Number: 18001231134
Instagram: https://instagram.com/vitrabathroomsindia
About VitrA
VitrA is a leading brand of Eczacıbası Building Products Division, a prominent Turkish
industrial group with 42 companies and over 12,500 employees. The company’s core sectors
are building products, healthcare, and consumer products. VitrA is one of the only brands in
global markets offering every component of the bathroom as well as an expansive range of
ceramic and porcelain tiles in over 75 countries worldwide.

Designer and manufacturer of every essential element in the bathroom, the Eczacıbaşı
Building Products Division has an annual capacity of 6.9 million units of ceramic
sanitaryware, 30 million square meters of ceramic and porcelain tiles, 2 million taps,
350,000 bathtubs and shower trays, 795,000 modules of bathroom furniture, 1 million
concealed cisterns and 1 million accessories. Revolutionizing bathroom fittings in India,
VitrA has a strong distribution channel with more than 130 dealers across the country,
covering all major cities.