The collaboration between Melissa and Marc Jacobs for a capsule collection is a true masterpiece that blends fashion with sustainability. The collection comprises two stunning styles that draw inspiration from Marc Jacobs' ready-to-wear line and are designed using eco-friendly materials. The Melissa Clog + Marc Jacobs is made of Biobased EVA, a sugarcane-based compound that ensures exceptional comfort and lightness. The collection's colour spectrum varies from classic black and off-white to bold red, blue, and original silver, catering to diverse tastes. The Melissa Becky + Marc Jacobs is made entirely of 100% recyclable plastic and incorporates recycled PET bottles, making it an excellent example of sustainable fashion that doesn't compromise style.
The campaign for the collection features Iris Law, who gracefully showcases Marc Jacobs' Pre-Fall 2023 looks blended with the Melissa x Marc Jacobs collaboration's unique aesthetics. The campaign was captured against the backdrop of New York by renowned photographer Valentin Herfray and styled by Sydney Rose Thomas, highlighting the fusion of high fashion and environmentally conscious design. The collection is available globally through melissaindia.com, Melissa Stores, Marc Jacobs stores, and marcjacobs.com, making it accessible to all.
Melissa's commitment to sustainability is evident in the collection. The brand's focus on biomaterials, recycled elements, and a reduced carbon footprint is apparent in the use of Biobased EVA, a sugarcane-based compound. The packaging is also 100% recyclable, reflecting Melissa's broader commitment to eco-friendly practices.
This collaboration between Melissa and Marc Jacobs marks a pivotal moment in fashion by showcasing that style and sustainability can coexist harmoniously. The collection not only reflects the shared vision of the two brands but also sets a new standard for the future of conscientious fashion.
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