Each piece in 'A Bride's World'  speaks to a different kind of bride. A sheer fishtail skirt with detailed embroidery paired with an exaggerated veil speaks to the world travelled minimalist bride, a sequinned chocolate saree with embellishments paired with a detailed blouse speaks to a bride whose love for dark colours is balanced by “lucky” colours, rich red lehengas are designed for a bride celebrating traditions, sarees and lehenga with ruffle details is inspired by the bride who is playful and looking to add an element of that aspect of her personality to her wedding trousseau. The collection also features a range of cocktail sarees that are fun, lightweight, and easy to wear in the colours of a sky celebrating– lemon, blush, sindoori, green, purple and blue. The entire collection features intricate traditional mirror work incorporated in floral motifs and detailed pearl embroidery.

Speaking about the collection Arpita Mehta says, “I encourage my brides to have fun with their wedding wardrobe.  Some functions demand formality but every outfit is part of the bride’s memories so it’s important to play with colour and silhouette to reflect the woman behind all the clothes.” The collection introduces a fresh palette adding an easy baby orchid colour and rich chocolate for the very first time to Arpita Mehta’s signature palette of coconut/ivory, burnt orange and the colour of life, a rich crimson. 

Each design by Arpita Mehta in A Bride’s World is chosen to flatter the Indian body type while being easy to wear. The sarees for example are structurally designed to allow the bride to zip into, throw the pallu over and be ready for the day. The look remains that of a traditional saree but is structurally fuss-free. 

The collection was shot in Jaisalmer’s Suryagarh, a palace fort hotel that epitomises quiet luxury. This property, like the collection featured, has the feel of heritage opulence along with modernity– a marriage of minimal modernity with the detailing of heritage design. 

In photographing the collection the designer had a clear brief– focus on the bride only. Says the designer, “The Indian wedding is a family affair and a cause for great celebration, for me though, the focus is the bride. Every bride I have met has been so unique in who she is and the dreams she has for this new stage in life she is embarking on, that is the person I am designing for and the campaign spotlights. These are elaborate events that traverse multiple moments across a mehendi, sangeet, cocktail event, chura ceremony, wedding and reception and this collection takes that journey with the brides.”