The European Union reprises its communication campaign for a unique culinary experience in India to
spotlight the authenticity, quality, safety, and sustainability of European food and beverages.
New Delhi, 6 th October 2023: Following the resounding success of its premier food and beverage
campaign, ‘More Than Food’ in India last year, the European Union (EU) extended its culinary offerings
through an all-new exclusive gastronomical event, 'Banter Over Brunch’. Anchoring the event,
renowned chef, Chef Ajay Chopra assumed his status as the ambassador for the campaign once again
and helped transport attendees on a captivating journey into the flavours of the European Member
States through a delectable brunch spread.
The ‘More Than Food’ campaign in India was conceptualised with the aim to create a range of culinary
experiences, bringing alive applications of European food and beverages in Indian cuisine with the
objective to transport the audience to the picturesque and culturally rich landscape of the European
Union.  In line with this, ‘Banter Over Brunch’ saw a variety of mouthwatering dishes, including Berry
blast smoothies, chocolate waffles, blackberry and Danablu (PGI) crostini, Mozzarella Avvolta Nel
Prosciutto di Parma (PDO) and more, crafted from premium ingredients from the EU, such as fresh and
processed fruits and vegetables, dairy and cheese, olive oil, chocolates, , along with pork and poultry
products. The EU's commitment to safety, quality, authenticity, and sustainability was at the heart of the
menu, as Chef Ajay Chopra introduced each ingredient and its compelling heritage, as well as the EU’s
‘farm to fork’ strategy.
Sharing his thoughts on the extension of the campaign, H.E. Mr. Seppo Nurmi, Charge d'affaires a.i,
Delegation of the European Union to India and Bhutan, said, “The idea behind EU’s More Than Food
Campaign was to bring to Indian audiences exquisite culinary experiences from across Europe, while
highlighting our commitment to vigorous food safety regulations that ensures that every European
product that one bites into or drink is authentic, of exceptional quality, sustainable, and safe. Given the
overwhelming response to the last campaign, we are happy to announce the extension of the campaign.
We look forward to our Indo-European collaboration with the Chefs as well as unique curated events that
we hope will bring out the rich European flavours.”
Speaking about the event, Chef Ajay Chopra Ambassador for the More Than Food campaign in India
said, “I am thrilled and honoured to continue my association with the European Union's 'More Than
Food' campaign in India, especially as we bring this celebration forward with 'Banter Over Brunch.'
European ingredients are a testament to the rich and diverse European culture, and this event offers our
audience a unique opportunity to savour these culinary treasures. This event and partnership with the EU
helped us explore exquisite European food and beverages, knowing they embody authenticity, excellent
quality, sustainability, and safety. I look forward to seeing how our guests will craft their own delightful
brunch experiences with these incredible ingredients, adding to the tapestry of European food culture."
The guests were seen in awe of the flavourful dishes and authentic ingredients as they enjoyed the
sumptuous brunch curated by the chef. With ‘More Than Food’, the EU will continue to increase
awareness about the diverse, rich stories of ingredients and agricultural products from the European
Union with campaign ambassadors Chef Ajay Chopra and Chef Guntas Sethi. The campaign aims to

celebrate the diversity of product from across the27 EU Member States through a series of events, social
media features, B2B activities, and promotions.
In addition, The European Commission is organising a High-Level Mission with EU Commissioner for
Agriculture Mr Janusz Wojciechowski to New Delhi and Mumbai on 6 - 12 December 2023, to facilitate
business networking between high-level delegates from the European agri-food sector and their Indian
counterparts. Follow up the updates about the outcomes on High-level Mission on our website.
The Indian market places a lot of value on high quality, authentic products, which is evidenced by the
level of imports of EU food and drink, amounting to €857 million in 2021. However, given the size of the
Indian market – there is room for significant growth in exports of EU food and beverages, and the ‘More
Than Food’ campaign is an initiative aimed at capitalizing on this potential.
Food and beverages from the European Union are available at multiple online and on-ground retail
outlets across India.