FT NEWS: 

Sony PIX has launched ‘Desi Hollywood’ to redefine the cinematic experience by adding a
regional flavour to Hollywood titles. This is a unique entertainment segment dedicated to
movie lovers who wish to watch their favourite movies in the language of their choice. The
prime-time property at 9:00 pm will give viewers access to Hollywood titles dubbed in Hindi,
Tamil, and Telugu, besides English.
‘Desi Hollywood’ offers a curated collection of popular Hollywood titles but with an Indian
touch. Viewers will be offered 24 exciting titles in the genres of action, creature-feature,
adventure, and horror. The blockbuster titles include The Dark Knight, Aquaman, The Meg,
Justice League, Journey 2: The Mysterious Island, Annabelle Comes Home and Rampage,
amongst the rest. Sony PIX aims to create an opportunity with the new fare for Indian
moviegoers to enjoy the best of Hollywood in languages close to their hearts.
Watch the promo here.
So, tighten your seatbelts and experience ‘Desi Hollywood’ on Sony PIX, every Monday –
Saturday at 9:00 pm.

Comments:
Tushar Shah, Chief Marketing Officer & Business Head – English Cluster & Sony AATH,
Sony Pictures Networks India
“Desi Hollywood reinforces our commitment to offer viewers a unique and unparalleled
entertainment experience. It brings the best of both worlds, allowing audiences to indulge
in Hollywood’s finest in the language of their choice. We believe that our viewers will
thoroughly enjoy this exciting new offering."

About Sony PIX:
Sony PIX is India’s leading Hollywood movie channel showcasing Premieres and Blockbuster films to keep the viewers amazed.
It belongs to Sony Pictures Networks India (SPN) - a leading television network that comprises channels like Sony Entertainment
Television, MAX, SAB, and many more. Sony PIX has exclusive rights in India to premiere all Hollywood movies released
worldwide by NBC Universal. It also has a tie-up with another leading studio Warner Bros. With the brand promise ‘Stay Amazed’,
Sony PIX is home to some of Hollywood’s biggest franchises like Fast & Furious, Jurassic World, The Mummy, and The DC
Universe to name a few.
Follow Sony PIX on www.facebook.com/sonypix; twitter.com/SonyPIX;
www.instagram.com/sonypixindia. For more information, visit www.sonypix.com

About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):

Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly-
owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi
general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi
movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films;
WAH, the Hindi movies channel for rural markets; SAB and SAB HD the family-oriented Hindi comedy entertainment channels;
PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies
from its content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels,
Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; Sony Sports Network – SONY SIX, SONY
SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN
4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform and Studio NEXT
the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700
million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards,
including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’
awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranked amongst
India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother &
AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 27 th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide
Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com

Media Contacts:
Priyanka Kandpal | +91 9920517600 | [email protected]