The impact of the contemporary Dior show that took place in Mumbai is bigger than we presume. The fashion industry is nevertheless gushing and giggling over the notorious practices our domestic ground played. Since the guests have been back with a delighted smile on their faces it's about time to think through how certain things achieved almost perfection while some services lacked the genuineness of being mindful of their professional abdomen.
The biggest luxury house of fashion sailed its ship towards THE GATEWAY OF INDIA to extend an olive branch of business they had already established for decades. Christian Dior Couture showcased its Fall 23 collection for the very first time in the city of dreams Mumbai, anchoring its ship to the iconic dock and evolving to be the first fashion house to unveil the most vibrant line of high-end clothing in India as the luxury industry taps Indian market in a quest for their subsequent billions. “India currently has 119 billionaires, according to Oxfam, with the country estimated to produce 70 new millionaires every day between 2018 to 2022,” says a recent report by Bloomberg. And it was indeed reassured by the richest family in the country when right after the Dior show closed its finale, another glittering round of the guest list with international fam, was flown down in their
private jet to attend the inauguration of NMACC - Nita Mukesh Ambani Cultural Centre. The week was representing Indian culture, heritage and craftsmanship with pride singing out loud our ancient anthem “Jahan daal daal par sone ki chidiya karti hey basera, woh Bharat desh hey mera” in spirit. Bollywood came dancing on their melodies gracing Hollywood where feet were tapping in sync on “ Naatu Naatu” while global influencers were relishing Indian cuisine and tempted to extend their stay under lavish hospitality. Indian designers blossomed under the privilege of choosing to dress their favourite celebs and this was the time their garments coalesced artistic skills and craftsmanship with taking pride in Indian textiles and weaving. The culture got uplifted with everything from vintage brocade saree-inspired evening gowns, gold coin embellishments and various bolero in precious beadwork. Royal purple and rani pink silks were used to creating long jackets and overcoats on princess cuts. When the world’s richest man Bernard Arnault the owner of French luxury behemoth LVMH eyes India's luxury market with the landmark Dior Show for the very first time, we hope to
serve justice in the host listing getting represented on the global map.

                                                                                                     
Pseudo Torchbearer

Indian economy is an untapped market with a middle class on the rise and additional spenders climbing the ladder towards the list of new millionaires. A country of 1.4 billion people who strongly believe in its value system and its culture and craftsmanship. India has the potential to offer its vibrancy, new textile techniques coming from old heritage, classic colours representing today’s dopamine fashion and ancient skills of handlooms getting hybrid by local artisans. Luxury space can consume so much from India if they tap the right section of people and their expertise. Exchanging notes with experienced intellect mindsets and growing to excellence should have been the priority of the guest listing. When Dior was creating a Toran to be welcomed and at the same time, host Indian pioneers who played a huge part to build the Indian fashion industry to one of the biggest markets, the domestic caretakers seemed to fail miserably in their duties. The agency Longform claims to celebrate the power of imagination but failed to celebrate the mindfulness which attracted luxury fashion to be drawn towards India in

the first place. Losing the clarity on keeping the grounds solid, Longform played a notorious role for its ignorance of authentic respect towards the genuine leaders of fashion. Prioritising PR package paid clientele over senior pioneers of the industry, people who have nothing to do with the fashion and its value system were spotted faulting themselves wearing Dior ready to wear to get first raw sitting in the rat race.

The fashion industry is notorious for its exploitative labour practices, and a new report of analysis highlights the stark reality of the problem from time to time, Dior broke those narratives by putting a spotlight on the Chanakya

School Of Craft. Regional artisans from the Chanakya atelier have been landing their skilled hands to the luxury brands like Versace, Burberry, Dolce & Gabbana, Balmain, Moncler and Valentino. Longform should have maintained the same tradition by extending an invitation to the pioneers of Indian fashion, textile industries and khadi institutions as well as designers who've been the trailblazer of Indian handicrafts and textiles in the current time. Instead, their choices were more leaning towards high profile pseudo superiors who bring zero value when it

comes to sustainable fashion. Let's say it's an indication for the torch bearers like such agencies to get their grounds to be more progressive over continuing to practice favours with iconic events such as the Dior Fall’23 Show.