Rutu Neeva as a brand has a minimalistic and contemporary design philosophy that is distinctly feminine. The label aims at striking the perfect balance of understated glamour and luxury in every creation, thus defining its brand identity.

Siblings and designers, Rutu and Neeva, have been passionate about fashion ever since they were little girls who played dress up in their mamma’s wardrobe. Having inherited a unique sense of style from her, and being inspired by everything in her wardrobe, they were driven towards creating their dream fashion label which was made true when they launched ‘Rutu Neeva’ in 2014.

For her love for all things Fashion, Rutu went on to study Luxury Brand Management in Paris after completion of her Master's degree in Management. Neeva graduated in Apparel Manufacture and Design from S.N.D.T. University, Mumbai. She has won awards in 5 categories for her graduating Fashion Show ‘Chrysalis’ which includes ‘Collection of the Year’. Post her graduation, she went on to work with veteran designers Abu Jani & Sandeep Khosla.

Through the years, the brand has evolved to grow from strength to strength while maintaining its minimal design aesthetic.