Magnum, the iconic ice cream made with Belgian chocolate, is ready to
redefine the art of fashion, pleasure, and ultimate indulgence with its
much-awaited return to India’s most premier fashion and beauty
platform, Lakmē Fashion Week, which is held in partnership with FDCI.
With a legacy steeped in fashion and luxury, Magnum has always
epitomized the passion for pleasure. Staying true to its core, Magnum is
set to elevate the pleasure-seeking journey unlike ever before at Lakmē
Fashion Week X FDCI, between 13 th -17 th  March in Mumbai at Jio World
Convention Centre.

After captivating audiences at Cannes Film Festival and making
their decadent dream come true, the breathtaking and indulgent
Magnum chocolate Dipping Bar is set to make its GRAND DEBUT in
India. This exclusive experience promises to tantalize taste buds
and ignite conversations of pleasure with every indulgent bite.
Magnum ice cream will introduce an extraordinary array of
pleasure experiences at Lakmē Fashion Week X FDCI through
unique collaborations like:

 Exclusive Magnum Recipes by Fashion’s Best Designers: Five exclusive Magnum flavor
creations inspired by five trailblazing Indian designers on the
likes of Anamika Khanna, Rahul Mishra, Ritika Mirchandani,
Saaksha & Kinni and Siddartha Tytler.
 A Bespoke Perfume: A sensory symphony with Magnum’s
limited-edition perfume, exclusively curated through a
unique collaboration with celebrated Indian Designer –
Ritika Mirchandani.
 Magnum-inspired Chocolate Temptation Lip Mousse from
the House of Lakmē: The temptation of chocolate is always irresistible, and at this season of
Lakmē Fashion Week X FDCI, it’s double the case! In a limited-edition collaboration, Lakmē
and Magnum have come together to create an experience which is sure to leave you feeling
very satiated. The Chocolate Temptation Lip Mousse has an air light texture which feels like
love, and a moisturizing formula which will get you high impact colour, in one single swipe.
With this capsule edition, there can never be enough chocolate on your lips!

Speaking on the Magnum’s anticipated comeback at Lakmē Fashion Week X FDCI -, Maya
Ganapathy, General Manager at Kwality Walls, Hindustan Unilever said, “Magnum ice cream
is thrilled to make a grand return to Lakmē Fashion Week X FDCI, this time with its renowned Dipping
Bar experience center. Globally, Magnum is lauded for its expertise in chocolate crafting and
sophisticated ice cream credentials, and we are committed to bringing that to India. At the Magnum
Couture Lounge in Lakmē Fashion Week X FDCI, who’s who of fashion and industry will be introduced
to the multiple facets of pleasure. As we continue to make waves worldwide, our ambition for India is
to redefine luxury and pleasure, setting new standards for indulgent experiences.”
With Magnum’s return to Lakmē Fashion Week X FDCI, attendees can expect a mesmerizing blend of
luxury, innovation, and pleasure that promises to redefine the boundaries of fashion and indulgence.
Get ready to walk the brown carpet and immerse yourself in a world of unparalleled opulence –
because as Magnum says, a day without pleasure is a day lost!
****

For media queries, please contact:
Magnum

Mediacentre.hul@unilever
.com

Reliance
Yasmin Ranijiwala
yasmin.Ranijiwala@ri
seworldwide.in 

Lakmē
Pooja Churiwala  
pooja.churiwala@
unilever.com

Edelman
Daniel Dunn
[email protected]
Contact Details: 9619165080

Hannah Robins
[email protected]
Contact Details: 7208120214

About Magnum:
Magnum, the iconic ice cream, is renowned for crafting experiences that transcend to a world of
unparalleled indulgence. Be it captivating celebrities at Cannes stunning after-parties or haute
couture partnerships across the globe, Magnum orchestrates talkable pleasure points that redefine
the essence of indulgence. Each Magnum encounter is a sensory masterpiece, an alluring display of
craftmanship and sophistication that elevates every moment into an unforgettable celebration of
pleasure and style. As a symbol of ultimate indulgence, Magnum continues to set the stage for
pleasure-driven experiences that resonate with connoisseurs of fashion and luxury, transporting
pleasure seekers to realms of unparalleled bliss.
Whether it's the first bite of a Magnum ice cream or the lingering after taste, Magnum invites
pleasure seekers to revel in the sheer bliss of the moment.
Instagram Handle: magnum.india
About Lakmē:

Lakmē, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan
Unilever Ltd. Lakmē has been the pioneer of the make-up and colour cosmetics in India since
1952 by launching numerous trends leading and high-performance products. Combining
international cosmetic technology with an in-depth understanding of the Indian woman’s needs
Lakmē offers women a comprehensive beauty experience through its extensive product portfolio.
For Further Information log on to www.lakmeindia.com
About Fashion Design Council of India (FDCI):  
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion
design in India, represented by over 400 members. Founded on the premise of promoting, nurturing,
and representing the best of fashion and design talent in the country; its prime objective is to
propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’
label as handlooms take centre stage, in a country, who’s heritage is soaked in the flavours of
indigenous crafts. For more information, please visit: www.fdci.org