FT NEWS

As we slowly get accustomed to the new normal of Work-from-Home, easy, breezy and comfortable to wear silhouettes will be swiped right upon. There are no rules in the fashion game and the decade of 1970 is the proof of that. Inspired by the golden 1970s era, IS.U launches the ‘Reminiscence collection’ to help you transition easily between day to night looks this festive season!

This collection includes different styles like puff sleeves, floral prints, comfortable fit denim. These round-the-clock pieces reflect classic denim washes and colors that are easy to slip into every occasion sporting the 70s looks.

“In the early 1970s, it was proclaimed that there are no rules in the fashion game that resulted in that decade as a form of freedom of expression and exploration. The denim on denim, clashing prints, pairing vibrant and natural hues all these trends are coming back strongly and that’s what is being portrayed in this collection. It exactly is what the name of the collection suggests, reminiscence. We at IS.U reminiscence the golden 70s era with this collection.” opines Rashi Menda, Founder and CEO of IS.U.

The variety in the color palette is reflected in two parts; one featuring the natural tones and while the other flaunts the vibrant artificial hues. Every piece brought to life speaks loudly of its versatility and comfort. The different hues blend perfectly and work for every mood; off-duty days, make a statement at work, offer a touch of elegance to an evening party, etc. creating a high impact with minimum effort. These pieces are perfect wardrobe essentials that are not periodical but are ethical through seasons. The best part, it can be styled in multiple ways without skipping a style beat!

Lazy to dress up yet want to make a statement- slip into rolled-up boyfriend jeans, go vintage with a classic puff-sleeved denim crop top, or add a pop of color with a floral print top for a romantic look!