Milan Fashion Week FW24 ran from Tuesday, February 20 through Monday, February 26, 2024. Of the 58 collections and 2,742 looks presented, most of the buzz centered on a handful of shows, including those at Prada, Bottega Veneta and Moschino.

Adrian Appiolaza took over at Moschino less than four weeks before the show. He was quoted as saying that he picked iconic points of Franco (Moschino). Indeed, the Argentinian designer, who spent a decade at Loewe, showed his metal with a collection that was light years away from those of the ‘king of camp,’ Jeremy Scott, but still with enough slogans and smiley faces to satisfy brand loyalists.

Meanwhile, at Bottega Veneta, Matthieu Blazy really hit his stride, in this, his third outing for the brand. In his own words he elevated “everyday garments to their apogee”.

And then there was Prada. It’s not often that American Vogue features a designer on the cover; but with Mrs. Prada, they made an exception. As Logan Roy would say, she is considered “serious people,” and so it was interesting to note that the starting point for her and co-designer Raf Simons for the FW24 season, was the bow.

According to TikTok, the recent penchant for bows reflects a Gen Z desire to hold onto youth and reject adult responsibility. At a time when the world seems obsessed with the question, ‘How old is too old?,’ Mrs. Prada showed that, at the age of 74, she still has her finger on the pulse of what is relevant in today’s world of fashion.

Blue Sky Thinking

In a season somewhat devoid of color, shades of pale blue emerged as a key color on several runways in Milan. It’s a color that stands alone or works as a colored neutral to work with brights or even monochromes. It’s a cheerful color to use in the winter months.

Bally: designer, Simone Bellotti

Look 44: a pale blue leather mid-length shirt dress with a knotted waist detail. Accessories included lace-up wedge shoes and a bright red mini satchel.