SEPTEMBER 25: Local at Heart, Global in vision,Playfiks, a niche activewear clothing startup from Chennai has achieved global recognition by collaborating with O’NEILL, a world-leader in wetsuits, surf-wear and other active-lifestyle apparel from USA. 

This is the first time ever that a leading Global brand like O’NEILL, whose products are popular in 98 countries, has collaborated with an Indian startup for high quality active wear. This is a synergy of two companies, one big and one small, coming together over shared values of innovation, high-quality, product integrity, ethical sourcing and sustainability.Playfiks, the Chennai-based firm, which has already carved a niche for itself amongst the running communities of Chennai in a short span of time,worked closely with the Global surf giantto make beautifully designed specialized running tees made from 100% recycled polyester for the popular Dam to Dam marathon run last week in Amsterdam - an annual event that attracts runners and corporates  from all over Europe.

PlayfiksSmart Clothingwas started onlyin  September 2018 by Mr Rajeev Krishnan, a veteran with over 25years experience in the apparel export industry having made clothing for  some of the biggest global brands across lifestyle, fashion and active wear.His commitment to product quality and ethical sourcing comes from these associations. Himself an avid marathoner, yoga and fitness enthusiast, Mr Krishnan started Playfiks with the Make in Indiamission of making the highest quality active wear product that surpasses International standards, and the FitIndia mission of supporting  active communities.

Playfiks makes high quality, high-performance active wear specially focused towards the needs of runners and the running community. Their online store also has an active- tech platform of active communities that caters to running and cycling enthusiasts. To achieve global excellence,Playfikshas a team comprising of the best from apparel and technology- from International active wear and luxury brands to engineers from IIT Madras.

The highlight of the collaboration, says Mr Krishnan, is that O’Neill, a global clothing brand themselves initiated this collaboration in recognition ofPlayfiks’  specialized expertise and commitment to making high quality running gear. Playfiks plans to soon expand its Indian customer base through select and specialized outlets across the country.