Ritu Kumar launches her new collection just in time for festive season
Ritu Kumar’s winter/festive 2019 collection interprets Asia’s rich textile heritage with clean lines and silhouettes to celebrate the contemporary Indian woman. The campaign sees Radhika Apte as the face, and features a voiceover narration by the actor of Nobel laureate Rudyard Kipling’s 1910 poem, If, translated in Hindi.
With a colour palette of earthy tones such as burgundy and sap greens, and fabrics like woven jacquards, cotton, Chanderi, and silk treated with traditional vegetable dyes, the new collection is the perfect amalgamation of old-world and modern-day influences. The designer, who is known for her intricate embroidery, has used various techniques such as Kutch and Kashmiri jamaawar, and has incorporated metallic threads with mukaish, aari and kamdani details to add a festive touch to the ensembles. The silhouettes include kurtas, pre-drapes saris, jumpsuits and tunics with asymmetric hemlines, among others, as well as printed scarves that will instantly elevate any look. Scroll ahead for a closer peek at the collection.