FT NEWS

With its one of a kind prints and focus on chic comfort, Nair’s Dandelion has found brand loyalists in celebrities with good reason. Dandelion DAY is the brand’s first womenswear collection that juxtaposes the luxury of breathable and flowy fabrics with fun prints to elevate wardrobe staples like dresses, tunics and casual separates with thoughtful detailing and delicate embroidery. 

With the launch of FLORET, Dandelion DAY celebrates the joy of everyday living, and extends the comfort of its parent brand Dandelion into classic everyday silhouettes.  

The robust colour palate of sunburst yellow and cheery fuchsia, highlight three new prints in this collection: Tulip Blooms, Poppy Love and Wild Peony.  

The easy, fun and comfortable designs and styling of FLORET by Dandelion DAY aim to add a sense of celebration into everyday living. The collection features blouses and classic shirts, breezy pants, flowy sundresses, and embroidered tunics. Designed to be the perfect go-to for a day about town or work from home the pieces are apt for anytime and anywhere. 

Samyukta Nair, founder of Dandelion says, "I have a passion for comfortable clothing that combines wearable staples with fun prints embodying a soul of home.  Dandelion DAY is my homage to warm, sunny days spent in India. Designed while away in London, FLORET is imagined as a dash of personality to wear on your sleeve (literally) and I look forward to seeing how people wear our rendition of staples in their own way while keeping true to their own style!"