India Fashion Week London goes virtual


Renowned fashion show India Fashion Week London goes virtual this year. It is one of it's kind Virtual and  International Fashion Event that was conceptualized and executed In India. It is organised by Platinum Group of Companies, which is an events business and the virtual edition is conceptualized and executed by FashMob and Show Director Lokesh Sharma. The showcasing designer was Bani Pasricha. She showcased her recent collection 'The Pharaoh's '.
I have been regularly showcasing at India Fashion Week London and this year also we wanted to continue the trend. That's when Lokesh, Manny and I decided we will go virtual this season and have an exclusive showcase. The collection is an amalgamation of fabric's that gives royal, larger than life looks but yet its easy to wear and comfortable.
The collection is named as Pharaoh's collection and it's really close to my heart as it inspires women in general and shows how since ancient era Egyptian empresses handled power authority in graceful way. The ensembles have lots of hand-painted designs along with exquisite embroidery and we have used different lighter fabrics such as Dutch & hammered satin. 
While talking about the new step Manny Singh said, we received great response previously and we wanted to keep our community here updated with new Trends and collections hence we decided to take it virtually. 


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