Namrata Lodha started Myaraa in 2019 at the age of 52 in a drive to make sustainable accessories fun again. This entrepreneurship journey started in a living room with a germ of an idea- (re)introduce the concept of hats as an accessory but with a unique design element in it and grew into a social media community with customers in over 50 countries across the world from Germany to Australia.
Inspired by the natural grass fiber baskets and tools from her childhood home in Madhya Pradesh, Namrata designs these accessories with the same material- good for the planet. Today Myaraa’s hats are designed in a combination of Indo-Western styles and personalised with your name, message, or occasion. This production empowers rural women whose families abandoned them for marrying outside their community or being a widow. The company makes work accessible in rural India for these women making sure that when you buy a sunny hat it comes bundled with the social and financial empowerment of a woman.
“Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.” - Namrata Lodha.