Sony AATH, the fastest-growing Bangla GECcontinues to remain the third most watched brand in the category in the current fiscal.(Source: BARC, TG: 2+ All NCCS, Market: West Bengal & West Bengal Urban,Period – WK 14-28’22, Average Weekly AMA). The family entertainment channel has been consistently entertaining the viewers with a slew of interesting content and initiatives.
The channel’s recently launched property ‘Shokal Mozedaar’ has been well received by the viewers. As a result, the brand has maintained a strong #2 in the morning prime slot of 09:00 am – 12:00 pm.
Positioned as a differentiated family entertainment destination, Sony AATH is home to some iconic shows like CID, Crime Patrol, Gopal Bhar and Nut Boltu. The channel has further expanded in Mythology and Fantasy genres with Bighnaharta Ganesh, Aladdin, and Baalveer, providing a daily dose of entertainment to Bengali viewers.
Besides, Sony AATHcontinues to remain the biggest Bangla Language channel on YouTube with over 15.9 Mn subscribers and an average of 300 Mn views per month.
“Makes us proud to see the channel consistently deliver superlative performance in Bengal. This further strengthens our resolve to keep offering differentiated content for the entire family. While our current line-up is a mix of some iconic and exciting shows, we plan to also continue this momentum with some new offerings this year.”
About Sony AATH:
Sony AATH (Bengali: সনিআট) is a Premium Bangla Entertainment Channel that entertains its viewers with programs that reflect the culture of Bengal and bring families together for wholesome entertainment.
Launched in 2009, Sony AATH has become extremely popular amongst viewers of all age groups. With fiction shows such as Crime Patrol, Adaalat, AAHAT, Gopal Bhar, and Nut Boltu, the channel not only has the most exciting fiction series in Bengali but also the most entertaining animation programs produced in Bengali.
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks):
Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly-owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the Hindi movies channel for rural markets; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; Sony Sports Network – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranked amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 27th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.