Kunal Rawal’s design aesthetic unites ‘traditional work of art’ with ‘functionality’ and the young designer – believes that fashion should be fun and not restricted.
The label, apart from being a luxury Indian contemporary brand, has become popular for its non-conformist approach toward design. It speaks about its cultivated imperfection and unconventional aesthetic while being deeply rooted in its Indian culture. With signature design elements like tonal palettes and clever play on textures, the label uses various design constituents like knotting techniques, pleating, and metallic work. The brand takes a lot of industrial inspiration and often uses cheek and tongue humour when coming up with a particular design. The brand’s embroidery techniques have garnered recognition within Indian fashion circuit and beyond.
A textile brand with Indian origins,ArchanaJaju's label is known for its classic sarees and dupattas.Archana's ancestors have been a part of the textile industry for more than 10 years & the label is in constant development, drawing inspiration from the culture, and traditions of the country. The brand works with artisans from 17 different clusters across India &focuses on the development of handcrafted products by skilled artisans.