Fashion brands should be considered as elevating things we live with. As with all living fortes, they upgrade, they must grow, modify and evolve with time and technology. Whether it’s any other living being or materialistic items, the day they stop prospering, they simply remain stagnant, and will eventually die. Consumers' age and generation take over needs, trends and styles to be changing every now and then. Any successful brand will subjugate the mastery of changing with time and getting altered. Fashion brand needs to reflect these changes to keep connecting with buyers of all ages. People of distinct ages and eras need to feel coalesced to a brand to stay loyal. While there are considerable things that may influence branding trends, infallible is that the future is about showing how a specific brand lives its values. The Lyst Index is one of the internationally known Index, which quarterly does fashion brand ranking that tracks overall brand and product hype. The Lyst also considers social media mentions, activity and engagement statistics worldwide. We tracked down the full list along with a milestone each brand achieved this season as per their guidelines.

PRADA

Biggest game changer for Prada came through its eco friendly approach when PRADA invested massive funds in recycled plastic for their ready-to-wear and accessories. Being a big part of ethical evolution and helping to clean plastic from the ocean shifted the narratives for PRADA. New earn respect of making a huge difference in global warming along with launching for the very first time jewellery collection, made of recycled gold has given the brand new earn prestige. Andrea Guerra was appointed as CEO of PRADA and the brand ranked on top this Q3.

GUCCI

GUCCI generated €2,581 Million in revenue in Q3, proving its stand strong and consistent. Brand had some low tied after Alessandro Michele stepped down as a Creative Director but GUCCI and Alessandro together have been the innovators of gender-fluid fashion, and Brand has sustained to stay on top. GUCCI became first major luxury brand to build own world in metaverse.

MONCLER

MONCLER speaks through the generated revenue of €638.3 Million in Q3. Brand launched its first NFT as part of 70th anniversary celebration. Announced Moncler Genius with LFW showcase.

MIU MIU

MIU MIU collaborated with artist Shuang Li for SS23, keeping their Asian luxury market revenue in mind. They predicted highest profit during the release of Christmas Campaign titled “Private Wishes” and succeeded in that. Worn by Rosalia, Daisy Edgar-Jones and Nicola Peltz-Beckham, MIU MIU manages to stay on top this year.

VALENTINO

Credit goes to the gigantic history brand carries but cherry on top is Pierpaolo Piccioli’s Barbiecore pink rather than red this year. Brand launched new Toile Iconographe logo starting this year. And PP won designer of the year at British Fashion Awards. VALENTINO has become the new favourite fuchsia pink for all the A-listers of the fashion world.

BOTTEGA VENETA

BV chose the world's most promising fashion giant Kering as their leader, generating €437 Million in Q3. Keeping away from social media and staying old school they have achieved new earn exclusiveness with their knotted bags and shoes. BOTTEGA VENETA launched a new lifetime guarantee service in fashion industry which will bring in faith from their loyal consumers. Their Pre-Spring 23 collection set solid grounds for now.

LOEWE

LOEWE has earned new found love with Gen-Z dropping their Uber cool ready-to-wear clollection of oversized denims and cotton jersey tank tops. Taylor Russell joined tails as a new global ambassador for LOEWE. Brand unveiled SS23 pre-collection starring Chole Sevigny and Luca Guadagnino. Their funky spring hand-bags have been favourites for many global influencers.


DIOR

DIOR has teamed up time to time with regional artists to bring out capsule collections. This fashion house is like a museum for many. A recent AW show in Paris has given another timeless classic by being inspired by French legend Edith Piaf to set the brand as the fairest. DIOR teamed up with Thebe Magugu for an exclusive capsule
collection. DIOR debuted FW 23 collection for men against the Great Pyramid of Giza.

DOLCE & GABBANA

DG is rapidly climbing up this quarter and may be show us elevation in their rank next quarter. Presented the Alta Moda and Alta Sartoria collections in Miami. Entered the gaming world with gooDGame. Got new hype and admiration after the second season of The White Lotus got shot in Sicily. The most celebrated TV icon of todays time Jennifer Coolidge expressed her love for the Brand out loud.

SAINT LAURENT

SAINT LAURENT is carrying the legacy of Yves Henri Donat Matthieu- Saint Laurent. This French fashion house was famous for women’s trousers for all occasion in the beginning. It continues to keep it up by generating €916 Million in revenue in Q3. Brought Madonna’s ‘Sex’ book to life with the Miami Art Basel exhibit. And doing another exclusive initiative by opening ‘Gold’: Les Ors d’Yves Saint Laurent’s exhibit in Paris.

Without a doubt, these fashion brands are keeping their adaptions very much in check and at the same time evolving for future consumers. One of the studies says that 30% of future luxury consumers will be Gen-Z, who are very digitally savvy, ethical and sustainable products premeditated. According to the Sprout Social Index customers look for brands that show personality. Today to achieve top rank, the fashion brand has to show the revenue on the paper. But along with that “ "As could be expected, shoppers want companies to be honest (86%),

friendly (83%), and helpful (78%). However, aside from these qualities, shoppers also like brands that are funny (72%), trendy (43%), politically correct (39%), and snarky (33%). These behaviors make it easier for customers to relate to a particular brand." - Finances Online.