Talking sustainability in fashion!

FT NEWS

Globally, over the past few years, sustainable fashion has garnered significant interest for an industry with the potential to drive better environmental and social impact. Designers and fashion houses are vigorously incorporating sustainable practices into their brand objectives. In line with the world pivoting towards better trade practices, the #ConsciousEffort Design Show & Conclave is a kick-starter for showcasing conscious luxury brands across fashion, beauty, and lifestyle. The multi-faced event also brings together renowned faces from the world of design and social activism for panel discussions and dialogues that complement showcases by fashion, beauty and lifestyle houses. In the past, the event has hosted personalities such as Rahul Misra, Anju Modi, and Amit Aggarwal, among others.

Designer Anju Modi is really excited to be a part of this conclave. Talking more about it, she said, "In the wake of the new decade, the clothing industry walks the green road and organic clothing takes the front row. Anju Modi’s upcoming spring summer 2022 collection is supportive to the environment as well as the weavers and artisans. The philosophy behind the collection is to rejuvenate our ancestral relationship with nature and create fine textile with minimal carbon footprint. Conscious effort is actually true to its name, doing this promotional event which is the need of the hour. They have curated the designers who are dedicatedly working with sustainable fabrics."

This year, they are presenting another edition of the #ConsciousEffort Design Show & Conclave. This one-of-a-kind fashion summit will be held on 9th April, at New Delhi’s celebrated hotel, The Imperial, from 10am to 6pm.

Saachi Bahl, Founder of Saahra, said “Being conscious and responsible is a journey that both consumers and producers need to recognize and collectively work towards to create a better world. Our ethos is to create an inclusive conscious community built on the philosophy of empowering people to “Do the best you can and when you know better, do better".

This year, iconic designer duo Anita and Yash Dongre will be leading the panel, to discuss the business, opportunities, and challenges of building a sustainable fashion empire with crafts and community. Talking more about leading the panel, Anita's son Yash said, "Anita has always been a strong advocate of sustainability and women empowerment and the brand Anita Dongre is rooted in this philosophy. From working with thousands of artisans across the country, to never using leather or fur. From operating out of a green sustainable headquarter to choosing fabrics that are eco-friendly, at Anita Dongre it is our constant endeavour to find sustainable alternatives to all our processes. At Conscious Effort, we are looking forward to engaging in a meaningful discussion with the audience and our fellow panel members. Sustainability is the need of the hour and as the youth, we hold the responsibility to spread awareness and work towards change."


This will be followed by a session on sustainability and impact leadership, addressing entrepreneurs shaping commerce while shaping circularity in the industry. The conclave will also feature an exhibition of 20 sustainable and conscious brands such as Anju Modi, Péro, and Nicobar. The event will also conduct Clean-Tech challenges with prizes for innovators addressing challenges such as plastic pollution, climate change, and waste management.

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