FT NEWS
Greendigo has always strived to create high-quality kids’ clothing with extended shelf lives. We design capsule wardrobe-friendly clothes for kids to make fun permutation combinations possible which then reduces the inherent need to purchase more and more. The clothes that we produce are made from GOTS certified organic cotton and all our packaging is absolutely plastic free, both of which are practises that help to significantly lower our carbon footprint. Since sustainability in its truest sense is the very bedrock of Greendigo, we believe in constantly upping our game to conserve the planet while making the safest, most comfortable and affordable clothing for children.
The Degraded Land Reforestation in Orissa & Chattisgarh, the Solar Power Project in Rajasthan and a Biogas Plant that converts chicken litter into renewable energy sources are among the growing list of initiatives that we contribute to. All the projects we have invested in are rigorously verified and certified through The Gold Standard and UN Clean Development Mechanism (CDM). Each project supports multiple UN Sustainable Development Goals in addition to offsetting CO2 and it’s no coincidence that they are creating meaningful impact throughout the communities that our supply chain touches.
Our customers can now experience Greendigo’s carbon neutral journey across their entire shopping experience on our website. Every carbon neutral product can be identified by a ‘carbon neutral’ visual on the product page. By clicking on the visual, they can see the exact amount of carbon offset for that product and explore the projects we invest in. Every purchase confirmation email has a ‘Carbon Neutral’ button so that customers can click and learn more about their carbon neutral order and the communities they’ve supported through the offset projects.
Investing in offset projects was an approach that we figured would help us not just to balance out the carbon emissions that our business produces, but also effectively neutralize it. We’ve been hearing about Green House Gas (GHG) emissions for years now and yet, the climate situation seems to be getting only graver. It is, in the very least, our moral responsibility to clean up after ourselves; as businesses and as individuals.
Greendigo’s gradual but steady journey to help the environment has achieved a milestone with carbon neutrality. We have always believed in branching out beyond the realms of the brand to find innovative ways to boost sustainability. We are pleased to be able to do our part and be mindful of the impact that our actions have on the planet. Our aim will always be to produce consciously and not leave behind a sizeable carbon footprint.
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