Ethnic brands to make your online festive shopping easier

What comes to mind first when you think of wedding shopping? Perhaps store hopping, endless boutique visits and hours of sorting through styles. If yes, then you need to check out these brands that are defining festive shopping in their own unique ways. From the comfort of your own homes, browse through silk drapes, pre-stitched co-ord sets and even silver jewellery. That’s not all, you’ll also find on-trend flared shararas, draped kurtas, light-weight saris and skirts in Vogue’s edit ahead.  

Bookmark Shop Mulmul’s signature lace sharara pants + kurta sets and the latest deep jewel-tone options for your next festive outing. The brand, a favourite among celebrities like Sara Ali Khan and Malaika Arora, offers a range of separations that are super easy to mix and match. Occasion wear at Khara Kapas includes breezy pastel saris with intricate gotta Patti work and foil print ghararas in deep reds, blues and even neutral tones. Meanwhile Tjori’s new festive collection offers handwoven silk dupattas in a traditional patola weave that can updo any basic kurta in your current collection. Instead, if you’re looking for contemporary silk kurtas to build your ethnic wardrobe, head to trueBrowns for bold colour options.

Shop feminine three-piece sets at Dryza by Ridhi Suri and Naaz By Noor that will leave you spoilt for choice. Lovers of Indian craft, shop Gaatha for handwoven silk saris and Kantha jackets. At Jodi, find modern versions of wrap blouses and silk draped dresses and saris in the brand’s signature hand-block print. Or brave through windy nights stylishly this season in an embroidered velvet kurta by Shades Of India. And while you're adding Benarasi weaves to your cart at The Loom, add in a pair of silver earrings to complete the look.

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