Morning Fresh; India`s first natural alcohol detox drink
You’ve had a hectic work-week, you’ve got an even busier weekend planned and you’re struggling to get your work-out in? Or it’s the middle of the week, you’ve got an important deadline and there are major happy-hour obligations from friends – how are you going to get both done?
Cue Morning Fresh, the answer to your work-life balance. India’s first natural alcohol detox drink, comes in multiple flavours and ensures you wake up fresh, healthy and ready to get back to the hustle! Along with this line of beverages, Morning Fresh has also recently launched its latest formula– Morning Fresh POP! Targeted to millennials looking to manage their work-fun balance better, the company has actively prioritized customer health & wellness that continues to reflect in their new formulations.
Morning Fresh comes in convenient sized bottles while Morning Fresh POP comes in ready-to-drink sachets, something that you can easily slip into your bag, pocket or keep by your bed side. Meant to be taken as your last drink of the night, this formulation is rich in anti-oxidants, vitamins and proteins designed to protect your liver, flush out toxins and keep you on you’re A-Game after a fun night out. While ‘POP’ comes with all the goodness found in the existing segment, it also has an added dose of electrolytes to help boost hydration and settle an uneasy stomach after a night-out.
The science behind it
The formulation was created by Healthline Pvt Ltd.; a bio-technology driven firm that are pioneers in the field of sericulture and using silk as a bio-material. With strong roots in R&D and innovation, Morning Fresh was developed keeping in mind the importance of liver health, natural ingredients and putting customer wellness at the forefront.
When consumed as a last drink of the night, Morning Fresh helps in rapid breakdown of alcohol in the system by reactivating an existing enzyme Alcohol Dehydrogenases (ADH) in your liver. ADH is a naturally occurring enzyme in your body that gets suppressed with too much alcohol consumption. The active ingredients in Morning Fresh help your liver rapidly metabolise alcohol from your system. The toxins in your body get flushed out before potential damage can be done to your liver, and you wake up fresh, ready to do more and get back to the hustle!
About Mitali Tandon; Founder
Founded by Mitali Tandon in 2015; Morning Fresh, headquartered in Bangalore, is one of the fastest growing start-ups’, looking to carve out their own niche in the Indian wellness market. Mitali, a young entrepreneur and strong advocate for healthy living, was quick to see the gap in the detox market and developed Morning Fresh to be a modern solution to maintaining a work-life balance.
Morning Fresh is currently available in retail stores in Bangalore, Hyderabad, Mumbai and Chennai across all major liquor stores, bars and restaurants.