• Saudi Arabia will be represented alongside dozens of other countries at the 21^stedition of SIRHA in Lyon, where players from the world of food and catering will come together
   
• The Saudi Culinary Arts Commission invites visitors to a cultural and gastronomical journey through the Kingdom's cuisine

• Visitors will get a chance to interact with over twenty local producers at the event and learn about flagship food productsthrough immersive experiences

January2023, PARIS– The Saudi Culinary Arts Commissionis celebrating the diversity of the Kingdom's gastronomicaldelights by offering visitors a unique and authentic experience at SIRHA 2023.Participation in SIRHA 2023 is inspired by the contribution of culinary arts to rich cross-cultural dialogue. Gastronomic traditions unite people and communities and can open doors to discovering other cultures.

Mayada Badr, CEO of the Saudi Culinary Arts Commission, and chef says: "Food is at the root of culture. Sharing recipes allows us to travel across the world and connects us to each other. In doing so, we highlight the Kingdom'sculinary offerings through our homegrown ingredients, which inspire chefs to create and experiment with the country's products. Our presence at shows such as SIRHA also opens new doors for our local producers who get to showcase our local products to the world."

Toexpress the culinary diversity offered by the Kingdom of Saudi Arabia, itsbooth at SIRHA will enable visitors to live the country’s full culinary experience – including a chance to go behind the scenes of one of the country's leading specialties: Saudi coffee.

Starting with cultivation, all the way through to preparation and tasting, coffee is deeply rooted in Saudi tradition. It isa drink that can be experienced and enjoyed in many ways, with eachhousehold adding itspersonal touch to the recipe.  At SIRHA, there will be ‘Irth’ coffee tasting, accompanied by the quintessential local fruit: the date. Five different types of dates will be served, alongside five distinct coffee recipes sourcedfrom different regions of the Kingdom.

Visitors will also get a chance to immerse themselves in Saudi coffee culture through a virtual reality experience that lets them travel directly to the heart of a coffee farmand learn aboutits history.

More than50other products such as honey, raw coffee beans andhasawirice will also be presented onsite, showcasing some of the Kingdom’s various culinary specialties.

The Saudi Culinary Arts Commission booth will be open to the public from January 19 to 23 from 9am to 6pm at location 1K16 - 1K19.