Mumbai XXOctober, 2018:Traworld,the premium luggage brand from the house of High Spirit Commercial Ventures Pvt. Ltd. today roped inSonam K Ahuja, the much known fashionista from the Indian film industryas their brand ambassador.Sonam K Ahuja, is known for making heads turn each time with her unique fashion sense. This time the fashion diva is endorsing Traworld to create a new style statement for exceptional travellers with their premium luggageofferings by Traworld.

Traworld is a premium and modern luggage brand for premium and fashion conscious travellers. The brand offers a range of luggage bags which are stylish, classy and yet sturdy and value for money, keeping in mind the need and fashion sensibilities of its customers. The luggage bags ranges from casual to business travel segments as perconsumer’srequirements. The product is lightweight, shock resistant and water resistant with unique locking system to keep the luggage secured. Mobility ranges from four wheeled to eight wheeled, so that your luggage travels at your pace and is easy to carry.

“I am super excited to endorse premium luggage brand ‘Traworld’. Traworld goes well with my style statements and is in tune with my choice of fashionable and stylish luggage. Since I am a frequent traveller and I literally live out of my luggage, I am cautious of the brand I would carry as it’s just not a brand but something that defines my personality. I can personally relate to the brand as it strongly relates to fashion. The brand will surely win the hearts of people who are always on a lookout for trendy and stylish luggage while they are travelling”, commented Sonam K Ahuja, Actor, Fashion Icon of India and Brand Ambassador, Traworld Bags, when asked about herassociation with the brand.

Commenting on the association,Mr. TusharJain,Founder and Managing Director, said “We are delighted to sign Sonam K Ahuja as a brand ambassador for our brand Traworld as she is the true embodiment of what the brand stands for. Her association with Traworldwill strengthen the brand as fashionable, trendy and peoples’ first choice. We are currently one of the leading bags brand in the country and with this endorsement, we are confident that we will be aligning ourselves with the leading luggage players in the country”.

Traworld is available in all leading retail stores across the country. It is also available in general trade through large distribution network of 3500 MBOs spread across seven States. The brand is also available on online platforms like Amazon, Flipkart,Myntra, Amazon,Snapdeal, Indiamart and Paytm Mall to name a few. 

About Traworld&Highspirits Commercial Ventures Pvt. Ltd.

Traworld is a luggage brand for the premiumtravellers. Traworldbrand has achieved sizable business and has presence across all major metros and other major cities in the country. The brand presence on the online platforms is very strong. The addressable market for Traworld luggage brand is Rs. 6,000 core.

The brand is owned by High Spirit Commercial Ventures, leading luggage bags manufacturer and exporter. The company has registered revenues of Rs. 250 crore for the year ended March, 31, 2018. The company also owns leading other brands like Priority, Humpty Dumpty and Hashtag to cater to multiple segments in the backpack segment.

The company has offices in 10 major cities of the country and has a distribution network of 10,000 points of sale spread across India. The company is the sole licensee of all top cartoon characters.