Pune, April 18': Pune’s fashionistas are in a celebratory mood with the opening of the ASAL by Abu Sandeep at Jhelum Store, Pune on 13th April 2018.

ASAL is the coveted Diffusion Label launched in 2016 by the Czars of Couture, Abu Jani and Sandeep Khosla in New Delhi and Mumbai. 

The Spring into Summer Collection from ASAL is a feast of Kerala cottons, linens and muslins await to be adorned. The collection is housed in sumptuous interiors and includes ranges that span the entire sartorial spectrum, from smart casuals and formals to occasion and wedding wear.   It’s a collection which feels even better than it looks. Sizzling hot Style in the coolest fabrics and silhouettes.

Founders of ASAL, Abu Jani & Sandeep Khosla express, “PUNE is a seriously exciting proposition for us as designers. The client is Fashion forward, accustomed to superior quality and design and absolutely open to experimentation. It was a natural decision to open here. We are delighted to be in the city with Jhelum.”

Co- founder of  Jhelum,Store, Aarti Rele expresses, " I am truely delighted and proud to have the store in store concept in my store and who better than to start with than the czar of fashion, ASAL by Abu Jani sandeep Khosla  ”