Mumbai April' 18: Jhelum, a multi-designer store-in-store concept presented its Annual Fashion Spring | Summer Fundraiser with Evelyn Sharma's 'Seams for Dreams' Foundation in Mumbai on 4th April 2018 at Jhelum store. 

The Fundraiser organized by Jhelum Gopal Dalvi, and Evelyn Sharma's Foundation showcased its exclusive S|S collection crafted by many leading designers.

 A part of the total fund raised through the Annual S|S Fundraiser was given to the Seams for Dreams Foundation.

The fundraiser saw a presence of Fashion Entrepreneur Jhelum Gopal Dalvi, Evelyn Sharma, Abha Singh, Poonam Soni, Renu Bhandarkar,Tehmina Khandwala, Kunika Singh, Krishika Lulla , Aarti Chabria ,  Aishwarya Sonar, Elnaz Norouzi, and Aarti Surendranath  among many others. 

Apart from fashion, the Jhelum store also introduced CONFLUENCE by Crystals from Swarovski, an eclectic jewellery line which is unique, magically glamorous, and proudly Indian. It is designed by 11 Indian fashion luminaries of the country.

A generous amount of clothes were donated at the Jhelum store, as it was the drop- off centre for re-usable clothes that were later donated to Seams For Dreams.

Fashion Entrepreneur Jhelum Gopal Dalvi expressed, "I am very delighted by positive response we received at the Fundraiser and glad we could raise a generous amount towards Seams For Dreams Foundation."  

In April 2017, Jhelum Gopal Dalvi,Director Advisory board of SFD became a part of the Foundation. Over the past years, Jhelum Gopal Dalvi has been involved in various social causes that have impacted many lives. She is also one of the Directors of the Advisory Board for a Childhood Cancer Care Centre. Jhelum Gopal Dalvi works closely with Seams For Dreams on a weekly basis to help in their development. 

About Jhelum Store:

Conceptualized by Jhelum Gopal Dalvi and her mother Aarti Rele, Jhelum store brings some of the best in the business under one roof. Jhelum launched their first store in Mumbai which offers a unique experience in luxury, festive and bridal fashion. The store has a Moroccan vibe with draped curtains, classic chandeliers, massive gold door, uncluttered displays and it covers over 2000 sq. ft. It offers sprawling changing rooms and even a private bridal studio for all-important decision making. With its constant endeavour to provide the best of fashion, Jhelum have also opened their second store in Pune which has been recently relocated to a spacious two storeyed place at Baner Main Road, near Sakalnagar.