City of pearls and the state of fashion Hyderabad Times Fashion Week

Times Fashion Week has been recreating the role of a mentor to considerable young designers who have the mastery within themselves but looking for a trained platform to show their craft and a renowned stage which helps them to bring out their best from within. The objective of this fashion event is to utilize new aptitude and merge the lineup with the well-established designers showcasing so that the creativity finds its inspiration without comparison. There is room for everyone, young creatives merging with the veterans and being inspired to do better in future. Or we say one platform where ingenious fashion comes together and celebrates each other. December month got marked for Hyderabad Fashion Week, An initiative by the Times Group powered by INIFD and co-powered by ARGENTIUM ARTS.
Luxurious bridal collections with marvellous elaborations, deluxe techniques of flowy silhouettes, luminous colours and fierce prints were all lined up with glamour and glitz for the first-ever Hyderabad Times Fashion Week.

Day 1 at the Hyderabad Times Fashion Week 

Day one had an opening show with Mandira Wirk and her cheerful and optimistic collection of breezy bold cuts and stylish flower patterns. She like a few other known designers had a comeback with her vivacious resort wear collection. Followed by Aaliya Deepthi Reddy in collaboration with Meghana Jewellers, the collection Sitaraah was a stunning bridal couture. Traditional Hyderabadi signature tone with an enchanting colour palette and intricate embroidery disseminates the majestic significance of the heritage style and class. “Aliya Deeba” carried a bridal sheen with the luxurious gestures of the mogul era and its ceremonies. The beauty of traditional clothing carries its charm for centuries in India. Another collection gave a shoutout to Kanchipuram silk by Narayani Silks in collaboration with De Royal South India Jewellers. No matter how much we adore the western style and fashion
tendencies, Even now the majority of Indians relish our olden heritage and craftsmanship in straightforward manners. Through investing in beautiful sarees and fabrics which are put together by olden traditional techniques such as Bandhini, golden borders, tie & dye with cutdana work and kalamkari. Koushik Couture dropped a collection of bridal wear carrying these techniques in vibrant colours advocating south Indian craftsmanship with the wrench of other Indian techniques.

Times Fashion Week doesn't only celebrate the age-old charm of clothing but it's empowering our traditional costumes and fabrics yet again in the age of meta-fashion. Last but not least NARI Narendra Kumar’s “Kuro Note”
AKA FKNS collection was showcased as a day one finale show with its anomalous and staggering monochromes in the athleisure wear collection. NARI Masters Streetwear like no other, this time he summed up hipsterish edgy and quirky idiomatic wear. He did marvellous monochromes managing to strike a balance between sports and casual comfort wear.

Day 2 at the HTFW

INIFD students intermix resort wear at the beginning of day two. fashion students are the future of Indian fashion and when young talent gets together with their invention getting in the shape of silhouettes, it's a mishmash of many notions and imaginations. One doesn't judge their collection on the same scale of sharpness but admires the glimpse of ceremonial certainty they created their mixed collection with beautiful magenta and coral colour palette. A line of white and blue check prints with bright yellow showed bold courage and assurance. Followed by

Rajyalakshmi Gubba and Madhvi Handicrafts with beautiful Patan Patola prints. The patan patola print has been labelled as the cloth of kings from the history of royal clothing from the state of Gujrat. The elaborateness and time-intensiveness are what make Patola so Valuable and Madhvi Handicraft served its fairest with a co-occurring twist in the ingenious Patola work to keep the allegiance to insulate this exquisite art alive. While the “Eka” collection offered Banarasi saris a nostalgic collection which will take you back to your roots of intricate floral silk with beautiful golden borders, realizing richness and heritage clothing from royal houses. Sthri was another unique collection of ffreedom that represents gender-fluid fashion and its liberation in brand aesthetics, creating an interpersonal relationship with the wearer. It had striking reds and blues with white in a fusion feel gracing the bandi style on simple pleating.


Where Swathi Veldandi’s “Raah” collection was very relatable for the majority of people with its signature velvet brocade, pure silk, and royal shades such as purple, maroon and turquoise blues with traditional embroidery. Ashok Maanay’s “Royal Spirit” dropped vibrant hues with other Indian wear proposing an affluent culture through its clothing.


Neeru is an Indian ethnic label been around for 4 decades, creating bridal trousseau for Indian newlyweds. Its festive bridal wear mastery has all kinds of choices. Neeru’s first-ever edition to Hyderabad Times Fashion Week incorporated modern tones with stunning bridal pieces. Their designs resemble the grand ceremonial touch of the bridal collection. Day second came along with the finale show by Bollywood’s veteran designer Vikram Phadnis and his collection “ FULL BLOOM” just like day one this collection was refreshingly throwing a dopamine hack

through its cool resort wear pieces. Its bold floral prints with a dash of neon and black luxury beach wear with gold studded embellishments added metallic magic. Vikram has mastered the perfection of Indian couture and fusion wear for decades to go. His quirky silhouettes and decadent clusters of metal and nets added a stimulating perspective to close the curtain for HTFW make-up partner Lakme flawlessly supervised bright youthful make-up

and perfect hairdos. Their execution towards Indian aesthetics is unmatchable. Hyderabad Times Fashion Week is another reminder for us to look into customs through ancestry brands offering their latest collections. No matter how evolved the Indian consumer gets there will be an emotional investment in brands and our heritage fabrics which will be holding a special expanse in our wardrobes. Times Fashion Week is an excellent location to be revised with our homegrown brands nourishing fashion descendants.

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