The process of pinpointing the perfect Color of the Year is never an easy one for Benjamin Moore, and considering that a new decade is fast approaching, this year's choice was even more important for the leading paint brand. In an effort to reflect how the concept of home will evolve in the years ahead—and the sense of optimism that people are craving in their lives at the moment—Benjamin Moore has settled on First Light as its 2020 Color of the Year. The attractive pink hue is a major departure from last year's choice—a cool gray called Metropolitan.

“We selected First Light 2102-70 as our Color of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore's Director of Color Marketing and Development. "First Light 2102-70 reflects a new definition of the home—a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”

First Light is also part of the Benjamin Moore Color Trends 2020 palette that includes nine other coordinating paint colors, hand-picked by the brand's experts. “The Color Trends 2020 palette plays an integral role in supporting these core human ideals,” said Magno. “Color is powerful but highly subjective, especially through the lens of different generations, relationships and moods. But from the saturated to bright and airy, all are easy to live with and easy to love—whether they stand alone, in a strong pair, or all cohabitate.”

The Color Trends 2020 palette features: White Heron OC-57; Crystalline AF-485; Windmill Wings 2067-60; Buxton Blue HC-149; Golden Straw 2152-50; Thunder AF-685; Cushing Green HC-125; Oxford Gray 2128-40; and Blue Danube 2062-30